SAI Home > News >

'Forever Better' – Miele's Secret to a Committed Workforce


“Miele has always attached great significance to its relationships with employees, and the fluctuation is very low,” says Director for Corporate Quality Management Dr. Dirk Jeschke. 

The 119-year-old German domestic appliances company Miele knows how to make staff feel at home. In fact, over half of Miele’s 19,500 employees have been with the company for over 10 years.

“We have colleagues who have worked with the company for up to 40 or 50 years,” says Dr. Dirk Jeschke, Director for Corporate Quality Management. “Miele has always attached great significance to its relationships with employees, and the fluctuation is very low,” he adds.

Miele still follows its guiding principles set in 1899 when the company was established: Forever Better. This not only applies to making better products, but also to taking good care of employees.

About a decade ago, Miele started looking for a third-party social certification standard that would help project the company’s high level of social performance. The first Miele factories were certified to SA8000 in 2008.

“We often get questions from consumers, reporters, and buyers about what we’re doing to ensure corporate social responsibility with respect to social standards. It sounds convincing to be able to say that we have an official third-party certificate,” Jeschke explains.


SA8000 has helped reduce the number of audits in Miele’s factories.

All of Miele’s 14 factories in Germany, Austria, Czech Republic, Romania, and China are now certified to SA8000.

“We chose to certify our factories to SA8000 because the standard is short and easy to understand. Still today I am convinced that SA8000 is a very good standard,” Jeschke says.

Less Audits, More Efficiency

SA8000 has helped reduce the number of audits in Miele’s factories. 

“Thanks to the scope and depth of SA8000 as an independent third-party auditing system, we have been able to reduce the total number of audits in our facilities,” Jeschke mentions.

Applying for an SA8000-certification was not a problem for Miele, which had been complying with the Standard’s requirements for many years. The company requires that all of its suppliers fulfill the same requirements.


With SA8000, we already have a toolbox on how to respond and continuously improve our social
performance,” says Dr. Dirk Jeschke from Miele.

“Before entering into a business relationship with a new supplier, we insist that the company operates in accordance with SA8000,” Jeschke explains.

In case any issues would arise in Miele’s own or its suppliers’ factories, the company is prepared to respond.

“With SA8000, we already have a toolbox on how to respond and continuously improve our social performance,” he concludes.

To learn more about Miele’s CSR strategy, check out the company's 2017 Sustainability Report.

March 21, 2018

Text: Leila Puutio
Photos: Miele